Architecture Planning Design

AJ Rosales



A successful approach to design should be centered in a process of discovery and iterative in its response. This process should also be organic and evolutionary; meeting needs and desires with solutions that are not merely novel, but thorough and competent.

Architectural design is an interdisciplinary practice, and requires careful analysis of myriad factors that become part of an overall dialogue. This association ultimately leads to a mixture of big ideas and small details - in other words, architecture is achieved by coupling innovation with pragmatism.

A good approach towards design is not overly deterministic, nor should it be absolutist in its experimentalism. A balance between creative sophistication and the constraints of reality should be achieved through a collaborative exchange with clients, team members, and professionals. The process by which this is allowed to happen is specific to each situation. Plasticity of thought is a complementary ideal that is a foundation of this studio, and I believe the work on display is demonstrative of this. Social, cultural, ecological, and technological influences can also weigh heavily on the design and allow a more astute outcome.

Although aesthetics are an important part of the equation, it should be put forth that any design process should be dedicated to finding smart solutions to architecture. This means the spatial, functional, and programmatic elements that make up a building, and the experience of its users. This architectural “experience” is not merely a result of functionality, nor does it hinge exclusively on beauty – its formulation is more symbiotic and dualistic.

The open-ended nature of this design approach lends itself to being applied successfully to many different types of projects. It is savvy enough to meet the demands of cultural centers, corporate structures, retail, institutional facilities, residences and urban developments, and flexible enough to meet other project types. Because of its responsive and productive nature, it leads to dynamic results.

Architecture ultimately cannot be created in a void - it moves through a process of feedback and revision and it is intentional. This looping mechanism is crucial to the achievements of any project, and it creates a mutually agreeable result between a client and an architect.

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AJ Rosales - Design Approach